The UX Lab
In Entrata’s UX Lab, there is an interview room with a one-way mirror where users come to do usability testing.
With eye-tracking and multiple cameras live-streaming video feed into the observation room on the other side of the mirror, usability testing can be really exciting.
"I Didn't Know Designers Did This!"
While we were going to be with users, I wanted to expose them to our stakeholders. Putting stakeholders in front of users gave them the opportunity to develop empathy, and in-turn, lead to better products.
During our usability testing, I invited multiple product managers and developers across the company to observe our testing process and participate in note-taking.
Every individual who attended was surprised at the effort we took to understand the user. One developer even said "I didn't know designers did this!"
These conversations gave me opportunities to discuss user-centered design, which ultimately improved our ability to problem-solve as a team.
Testing While Testing
We used this opportunity to test Google Forms as a way to synthesize results from usability testing. The other designer mediated the usability tests while I remained in the observation room taking notes and filling out the Google Form.
We can’t stop documenting usability tests with Google Forms. It’s too much fun.
Quotes & Insights
We performed 6 usability tests on the low-fidelity prototypes. We identified a few interesting insights:
"The gray piece has not started"
Although 80% passed the related task, users did not know if an event had started.
"Did they complete it on time?"
When updating the start and end dates for an event, users wanted to make sure the original dates were still in the system so they could hold vendors accountable.
"Where is the schedule going?"
Users wanted to be able to select the method that they communicate with a vendor and see specific contact information.
"What does that number mean?"
Users wanted to be able to name events in order to reference individual time slots instead of using contract names as the event title.